Pay per click (PPC), also called cost per click, is an internet advertising model.
Pay per click (PPC), also known as cost per click, represents an online advertising model designed to drive traffic to websites. In this model, advertisers compensate the publisher, usually a website owner, each time the advertisement is clicked. The concept is straightforward: it refers to the expenditure incurred to generate a click on the advertisement. In the realm of search engines, advertisers often bid on keyword phrases pertinent to their target audience. While content sites typically adopt a fixed price per click approach, PPC "display" ads, also referred to as "banner" ads, are featured on websites or search engine results containing relevant content that have agreed to display advertisements.
Paid search marketing opportunities include Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximizing your Google Quality Score. Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So with careful control, Ad words can drive quality traffic for which you get a good return
Google Account set up
New Campaign set up
Restructuring existing campaigns
PPC Bid Management
Managing & optimizing campaigns for maximum returns
Building remarketing campaigns& measuring impact
Conversion Tracking through advanced techniques
Targeting people based on age, gender, and location
argeting smartphone users with mobile-friendly ads
Actionable Account Reviews
Conversion Optimisation & ROI metrics
Ad Extensions and Innovations like Dynamic Keyword Insertion, Site Links, Google Product Centre Integration & Remarketing
Captivating Ad Copy and Split Testing
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